About Us

Our story

My Royal Baby was founded in 2009 by parents, for parents. For years we grew only by word of mouth, helping families we knew find the right formula for their little ones. With their encouragement, we decided to bring our products and our personal service to families worldwide.

We've been where you are today. We've navigated food intolerances and allergies ourselves, and we've helped thousands of parents find the best products for their babies. Whenever you have a question, we're here to give you quick, expert help.

Where our formula comes from

We work only with authorized wholesalers in Europe whom we have carefully vetted and worked with for many years. All of our suppliers receive their products directly from the manufacturers.

Every order is shipped by air freight to keep transit times short and your formula fresh.

Our promise to you

Genuine products from trusted European brands, fast and tracked delivery, and friendly support from people who understand what it's like to care for a little one.